Introducing Online Marketing for Consultants

The second part of this is your online presence. Your online presence isn’t only about a website.
It also includes things like your LinkedIn profile, any other social profiles that you have. Are you writing and blogging on other websites?
When a buyer goes online – and that’s 80% of the time that they’re going online – they’re searching for an expert like you.

When they type in your name or your company or they’re typing the type of consultant that you are, do you come up in the search engines?
If you only have a new website that you’ve put up, that’s not going to be sufficient for people to find you right away.
You want to ensure that you have a strong profile across the web.
The more of that that you have the better, because then not only will you come up for your name, not only will you come up for your location, but you’ll actually start coming up as an expert in your specific given area when a potential buyer and client is searching for you.
What type of online presence do you currently have?

 

Authority Positioning

The third and final component of this is that you want to ensure that all of your online presences – whether it’s your website or LinkedIn profile or other social profile – really presents you as an authority, an expert.
This has to do and is connected with not only the design. You can have a really nice design but if that design of your website or of your social profiles, if it doesn’t convey the real information, if it doesn’t really present you in a way where a buyer can see that you are an expert, that you’ve established the right credibility – for example, do you have a blog?
Do you have additional case studies, white papers, videos, and audios?
Do you have other information that if a buyer lands on your website or on your online profile, that they can instantly see from scanning that profile or that website that you are in fact a professional, that you have the credentials, the expertise and the knowledge to assist them.

 

Is Too Simple Good?

If your website is so simple that all it does is have a photo and a logo and some text on it, you can’t expect an ideal buyer to actually reach out and contact you because there are many others most likely in your industry that have a more developed online presence or website.

You want to ensure that your website hits all of these different points that it clearly communicates that you are a professional. It demonstrates and proves that you do have that expertise and knowledge.

That is the number one way that people are doing this. It’s more than referrals.
It’s more than hearing consultants speak or going to events or trade shows or really any other way.
Online is now far and away the number one way that buyers of consulting services are finding experts and consultants like you.
If you don’t have that established profile and online presence and professional website, you’re losing out on potentially a lot of business.

 

How to Get a Professional Website

I encourage you right now to look at what type of website do you have and is it really supporting your consulting brand. Does it clearly communicate the types of services that you’re offering, and does it give a compelling reason for that ideal buyer to reach out to you, to make contact with you?

If it doesn’t, then take action on that right now to fix that. If it does, think about what areas maybe could you further improve on?
If you want to have a conversation about how you may be able to benefit from our professional consulting website program, then I encourage you to get in touch.
Simply get in touch here and we’ll be more than happy to connect with you and to offer you some resources or give you some direction and best practices so that you too can improve your online presence.