Unique Steps to Make Your First Sale

A consultant recently said “People don’t see a need for my offer.”

He went on to explain that his offer isn’t getting any traction. And that his ideal consulting clients aren’t interested in it.
This is quite a common concern for young consultants.

What’s important to realize is that hope isn’t lost…

You just need to change your approach.

If your offer isn’t converting there are only two options you should consider.

Change your offer

Not all buyers will want what you’re offering.

If you get enough “I’m not interested” or “that’s not what we want” comments from buyers your offer may be the wrong one.

I spoke with a consultant friend recently. He has been in business for 4 months. Things are going well. They have some initial revenue and clients. But they’re not clear on their offer. So they introduced me to get some help.

One of the first things we did was break down who their ideal clients really are. This gave us a lot of clarity then we looked at the problems he is having most often and then we figured out which services and solutions would be the right ones to offer.

As a consultant you can likely offer A LOT of different services to your clients and yet not all of them will be the right ones to offer initially.

Certain services are better suited as an initial offer and others as a secondary offer. Some aren’t going to be a fit at all.

And this will also depend on who your ideal client is.

In the case of my friend’s consulting firm, we quickly prioritized his offerings so he could clearly see what his first offer should be.

Your first offer should be the one that your ideal clients are most likely to buy from you now.

Once they make the initial purchase it opens up a back door to all kinds of additional services and value that you can provide them.

If your current offer isn’t getting the traction you’d like, consider changing the offer. Figure out what’s the #1 problem buyers want to solve. And then offer them a solution to that problem.