Your Ideal Client Selection

The first concept, the first tip that I want to offer you in terms of ideal client selection and attracting more of your ideal clients, is to have real clarity for who your ideal client is. Give thought to their industry, their position, their geography.globalheirng.com/blog/

Think about what are their greatest challenges, their problems, the results that they want to achieve. Paint a really clear picture for which they are and dig deeper than you think that you need to dig.

What I mean by that is oftentimes as consultants we think that we can serve a vast, great number of people.

When you are coming up with your ideal client criteria, be the more focused and the greater that you can refine your ideal client criteria.

The better insight you have, the better chance you have of being able to put your ideal client and line them up in your sight. That way you’ll be able to figure out the most effective and efficient way to get in front of them in a really meaningful approach and a really powerful strategy will become clear to you.

Aim for the Top 5% of Clients

The second tip that I want to offer you is that you should aim for the 5%, not the 95%.

What most consultants are drawn towards is the idea that you should cast a really wide net, and that the more potential ideal clients or buyers that you go after the greater your chances of success when in fact it’s the exact opposite.