How to Win Business without Consulting Proposals

Proposals aren’t meant to win business!

Everything starts with a real conversation. Your #1 job is to get your ideal client’s attention and engage them so they want to have a meaningful conversation with you.

Instead follow this approach:

1. Meaningful conversation

Everything starts with a real conversation. Your #1 job is to get your ideal client’s attention and engage them so they want have a meaningful conversation with you.

If you can’t do this there’s no way you’re winning their business.

2. Ask the right questions

During that conversation you’ll want to ask them the right questions. This is important. If you ask the wrong questions you’ll have no way to position your offering in a powerful way.

When you ask the right questions you’re able to communicate greater value and ultimately make the right offer. You get to position your offering so that your ideal client is ready and WANTING to buy from you.

3. Communicate your offer

As mentioned above once you’ve asked all the right questions you can communicate that value to the buyer. Failure to do this means you’ll likely lose the business.

And even if you do win the business you’ll almost always receive far lower compensation than you could have…if you knew the right questions to ask and communicated greater value.

4. Get agreement
This one is critical. And it’s always where most consultants miss the mark.
You MUST get the buyer to agree throughout the conversation. You want to receive mini ‘Yes’ responses from the buyer.
That way when you make your offer you know it will be what your ideal client wants to buy
Because they’ve told you ‘yes’ throughout the conversation.